The Rundown on Resolution
If your image is high resolution, it’s fine for print, right? Not necessarily. Here are some rules of thumb on image resolution: Photos • Photos need to be high resolution at the size (dimensions) they will be printed to look good on paper — typically, 300 dpi. A postage-stamp sized image won’t look good printed at 3 x 5 inches even if it’s hi-res. If printing on a digital press or using images that are ghosted back, you can get away with a slightly lower resolution. • When using a digital camera, make sure it is set to shoot the photos…
Color Matching Systems
Great background info to understand using color in design. Thanks Print Magazine! http://www.printmag.com/color/visual-culture-color-matching-systems/?utm_source=t.co&utm_medium=referral&utm_campaign=pr-nbo-tw-160315
For Process Colors, Look Beyond Pantone
Of course, if your project is printing in spot color inks (2 or 3 color for example), spot colors like Pantone are what you want. But for 4-color process jobs (CMYK inks), not so much. In that case, we have one piece of advice: Step away from the Pantones! Most people default to the Pantone (PMS) library because it’s very familiar and the most well-known color system. Some PMS colors render fairly accurately when converted to CMYK equivalents, but most don’t. A better option is the process color-based TRUMATCH® system. We see several advantages to TRUMATCH: • It’s more accurate.…
Why Does My Logo Look Fuzzy?
When creating or working with a logo — or any other non-photographic line art — a vector image will almost always look sharper on press than a raster (or bitmap) image. Why is this? • A raster image is made up of pixels or little dots. A pixel is the smallest element that can be individually processed on a display screen. Once an image is created in pixels, its resolution is set. So a raster image at 300 dpi, which works great for photographs, will not print cleanly and sharply (see above right). Even when imaged on a printing plate…
How the Heck Do I Type an Accent?
Need an em dash in your document? If you’re a fan of keyboard shortcuts, you could probably tap out Shift + Option + Hyphen in your sleep. A registered trademark symbol? Option + R, of course. Or maybe you prefer the Type > Insert Special Character flyout menu, which displays a handful of such commonly used marks. But what if you need an accent, a fraction or an umlaut (as in Mötley Crüe)? These special characters — or glyphs, as they are technically known — are needed for everything from financial documents to cookbooks. And there’s an easy way to…
How to Trim Your Postage Costs
Postal budgets aren’t what they used to be. But many messages are better received in a mailbox than an inbox. What to do? Think Standard Mail rather than First-Class Mail. Standard postage costs run about half of First-Class. This can generate significant savings, especially on large print runs. Of course, as with anything in life, there’s no free lunch. With Standard Mail, you need to build in a little extra time for your piece to be delivered — up to a week to be safe. USPS offers no guaranteed delivery schedule because Standard Mail is processed on a “time…
The Power of Two Colors
How many colors do you see in the image above? If you answered two, you’re right. Two-color printing is budget-friendly and less limiting than you might think. By mixing two inks, you can achieve a variety of hues and tones. And photos don’t have to be black and white — duotones are a great way to add interest to images. Now it’s easier than ever to design a two-color piece, either in InDesign or QuarkXPress. These programs allow you to create color swatches based on two spot colors or one spot color and black. InDesign calls this technique Mixed…