Feb 4
How to Trim Your Postage Costs
4 Feb, 2016. 0 Comments. Mailing, Saving Money. Posted By: Tina DeJarld
Postal budgets aren’t what they used to be. But many messages are better received in a mailbox than an inbox. What to do? Think Standard Mail rather than First-Class Mail. Standard postage costs run about half of First-Class. This can generate significant savings, especially on large print runs. Of course, as with anything in life, there’s no free lunch. With Standard Mail, you need to build in a little extra time for your piece to be delivered — up to a week to be safe. USPS offers no guaranteed delivery schedule because Standard Mail is processed on a “time…
Jan 28
The Power of Two Colors
How many colors do you see in the image above? If you answered two, you’re right. Two-color printing is budget-friendly and less limiting than you might think. By mixing two inks, you can achieve a variety of hues and tones. And photos don’t have to be black and white — duotones are a great way to add interest to images. Now it’s easier than ever to design a two-color piece, either in InDesign or QuarkXPress. These programs allow you to create color swatches based on two spot colors or one spot color and black. InDesign calls this technique Mixed…