Oct
4
The Rundown on Resolution
If your image is high resolution, it’s fine for print, right? Not necessarily. Here are some rules of thumb on image resolution: Photos • Photos need to be high resolution at the size (dimensions) they will be printed to look good on paper — typically, 300 dpi. A postage-stamp sized image won’t look good printed at 3 x 5 inches even if it’s hi-res. If printing on a digital press or using images that are ghosted back, you can get away with a slightly lower resolution. • When using a digital camera, make sure it is set to shoot the photos…
Feb
25
Why Does My Logo Look Fuzzy?
When creating or working with a logo — or any other non-photographic line art — a vector image will almost always look sharper on press than a raster (or bitmap) image. Why is this? • A raster image is made up of pixels or little dots. A pixel is the smallest element that can be individually processed on a display screen. Once an image is created in pixels, its resolution is set. So a raster image at 300 dpi, which works great for photographs, will not print cleanly and sharply (see above right). Even when imaged on a printing plate…
