When creating or working with a logo — or any other non-photographic line art — a vector image will almost always look sharper on press than a raster (or bitmap) image. Why is this? • A raster image is made up of pixels or little dots. A pixel is the smallest element that can be individually processed on a display screen. Once an image is created in pixels, its resolution is set. So a raster image at 300 dpi, which works great for photographs, will not print cleanly and sharply (see above right). Even when imaged on a printing plate…